The price of a gold is derived from the live market price of gold (which is quoted in US dollars per troy ounce) converted into grams. We sell Responsible Gold™, which means it has proof of responsible provenance from miner to refiner to vault. The price we display to customers includes a spread. That spread may vary based on the transaction amount, currency, and time of day in which you are transacting. The ethos behind our pricing is to provide customers with a competitive price for responsibly-sourced gold and a highly liquid market in which to buy, send, and spend digitized gold, 24/7.